A boardroom coup ensued when Peter Jay stepped aside allowing Jonathan Aitken to become chief executive of the station, In April both Rippon and Ford were sacked. Shortly followed with Timothy Aitken became chief executive of the station due to the IBA rules regarding MPs operating a television station. On Friday 1 April 1983 (Good Friday) Roland Rat made his first appearance. which boosted the station's audience. Roland is generally regarded as its saviour, being described as "the only rat to join a sinking ship".
In early April 1983, David Frost was moved to the Sunday slot, and was replaced by sports presenter Nick Owen to front the Good Morning show, with Anne Diamond joining from the BBC to become his co-presenter, six weeks later. At the same time, Greg Dyke was brought in as director of programmes to help overhaul the station's output. In the Spring 1984 Bruce Gyngelll become Chief Executive who pushed for further cost cutting.