Fox Kids was originally the children's arm of the Fox network in the US. By 1996 it had evolved into a partnership between News Corp./Fox and children's TV mogul and self-proclaimed "cartoon schlepper" Haim Saban, as Fox Kids Worldwide (later Fox Family Worldwide, after their purchase and rebranding of the US Family Channel). The Fox/Saban partnership opened localised Fox Kids channels around the world. Thus Fox Kids launched the British and Irish version of its channel on 19 October 1996, broadcasting between the hours of 06:00 and 19:00. On 1 January 2005, the channel was fully relaunched as Jetix. This its self was rebranded again as Disney XD on on 31 August 2009.