On 30th May 2006 Scottish and Grampian television were rebranded as "STV. The new look was created by Elmwood Design's Edinburgh office. The new look has come about following Ofcom's Review of Public Service Broadcasting, which allows STV to broadcast a common television schedule for their non-news programming across scotlandBobby Hain, MD of Scottish TV said: "The creation of stv is an exciting but common sense move for us. The future for stv is not simply one based on TV. the new stv will adapt to the future needs of the Scottish community, offering a range of up-to-date, relevant and enjoyable services. We hope that stv will become the essential source for everyone's entertainment, information and lifestyle needsDerrick Thomson, MD of Grampian TV said: "Our current on-air look launched in 2000 so the time is right for an update. By creating a single recognisable brand, alongside a successful e-commerce business, we will be well prepared for a fast moving, multi-channel and mobile digital future.